As Head of Content Creation for Live From Studio B in Syracuse, I led a team of 35, managing every stage of our bi-weekly sketch comedy shoots, from casting and location scouting to on-set production and final edits. Alongside coordinating shoots, I worked closely with the Head of Social Media to craft and launch engaging promotional content, which played a key role in expanding our audience. In just one semester, our Instagram following grew from under 1,000 to over 10,000, building a dynamic online presence that matched the energy of our live shows. Whether running critique sessions, guiding equipment demos, or collaborating with the executive board on creative direction, I focused on keeping the work both professional and fun, and on reaching viewers far beyond the studio walls.
Below are a few projects where I took a more hands-on role with our social media team. For our show’s official intro, I co-directed, edited, and supervised the post-production process, working closely with our animator to bring the concept to life.
I also created a promotional piece for Instagram featuring one of our hosts, a playful spoof of The Sopranos title sequence, designed to grab attention, showcase our sense of humor, and help drive our rapid follower growth.
